For Lens Labs & Frame Wholesalers

Run your wholesale optical business on one platform.

Central inventory across multiple labs. Onboard stores with a QR poster. Set credit limits + per-buyer pricing. Track aging. Share a public catalogue page every retailer can order from — with zero commission on every order.

Approval usually in 24h · No commission on orders · Keep your existing WhatsApp buyers

Organized optical frames inventory on display

Trusted by lens labs & frame distributors across India

LensCo
India
VISION
Partners
FrameHaus
OPTIX
— labs
Clarity
Optical
KORE
Wholesale

Early-access cohort · more logos coming soon

Everything a wholesale optical business needs — in one app.

Purpose-built for Indian wholesale optical suppliers. No feature-crammed retail POS retrofitted for B2B.

One Products hub, stock per warehouse

Frames, stock lenses, semi-finished blanks and made-to-order Rx lenses in one place — colour/size or power-grid options, stock per location, a full movement history, and orders that hold stock automatically and deduct at dispatch.

Online trade store for every optician

Open `/w/your-slug/shop` to opticians who are not on OpticPOS. Email-code sign-in, you approve each buyer, then they see trade prices + exact stock and pay online, on credit or by invoice. Prescription jobs included.

Onboard buyers in 2 taps

Share a QR invite poster or send a magic link. The store scans, redeems, and your wholesale catalogue appears inside their POS — automatically mapped to their frame master.

Credit terms & buyer-level pricing

Set Net-30 / COD / credit limit per store. Flat catalogue discounts OR per-SKU overrides via a line-items picker — no JSON editor needed.

Aging + credit dashboard

See every unpaid invoice bucketed by 0–30 / 31–60 / 61–90 / 90+ days, plus utilization vs credit limit per buyer. Export CSV, mark contacted, stay cash-flow positive.

Your own public catalogue page

Every supplier gets `/w/your-slug` — a shareable page that shows your brand, catalogue preview, service areas, invite QR + lead-capture form. Share on WhatsApp, print as a QR poster.

Receive scanner for buyers

When stores receive your shipment, they scan each unit against the order on their phone (iOS fallback included). Short-ships land in your inbox instantly.

Lens inventory shelves

For Lens Labs

The only Indian platform that models lens inventory the way labs actually work — brand × base-curve × power-range × diameter × coating.

  • Brand × base-curve × power-range × diameter inventory grid
  • Prescription B2B orders with full Rx fields
  • Lab QC checklist + reject routing
  • Order status wall: queued → surfacing → coating → shipping
  • Nightly reconciliation with external lab systems
Rows of eyeglasses

For Frame Wholesalers

Dispatch frames from multiple warehouses, enforce MOQs, overnight photo studio, and a public catalogue that gets you new retail buyers organically.

  • Per-SKU wholesale pricing + buyer-specific overrides
  • MOQ enforcement + volume discount tiers
  • Photo-studio upload + overnight background removal
  • Barcode scan at pack-time to prevent short-ships
  • Multi-location dispatch (Mumbai HQ + Delhi warehouse, etc.)
New · Online trade store

Sell to every optician — not just the ones on OpticPOS

  • Buyers sign in with a one-time email code — no passwords to forget
  • You approve each business before trade prices and stock are shown
  • Pay online with your own Razorpay, on a credit limit, or by invoice
  • Hold stock at order (auto-release after 48h) or only when you accept
  • Prescription jobs with range checks, a secure Rx copy and patient consent
  • Email tracking links for buyers at every step
Open the demo store

Sign in with any email — demo accounts are approved instantly and nothing is charged or shipped.

Wire-frame eyeglasses on a white surface

How you go from signup to first order

1

Apply in minutes

Fill the supplier application at /suppliers/signup — business name, GSTIN, drug licence, product categories. Approval usually in 24h.

2

Upload your catalogue

Bulk-import frames + lens products from CSV or PDF (AI import for scanned catalogues). Set wholesale price, MRP, MOQ.

3

Invite your buyers

Share your invite code (6-char) or QR poster with the stores you already supply. They redeem in-POS and start ordering.

4

Fulfil & get paid

Receive B2B orders, pack from the nearest location, ship with tracking. Buyers see their invoices in-POS and pay via Razorpay/UPI.

Public catalogue page

Your own shareable B2B URL — like /w/your-business

Every supplier gets a public catalogue page that renders your logo, brand colors, catalogue preview, service areas, and a lead-capture form. Share it on WhatsApp, print it as a QR poster, add it to your Instagram bio. Non-OpticPOS stores can even request a callback without signing up.

  • Open Graph + JSON-LD rich previews
  • Printable A5 QR poster
  • Lead capture with honeypot + rate limiting
  • Wholesale prices never exposed publicly
Warehouse operations team

Early-access cohort

What suppliers see in their first 60 days

Benchmarks modelled on OpticPOS retail cohorts and B2B pilot data. Your numbers will vary.

+180%B2B orders processed

From 40 to 110 store orders / month

A frames distributor on the Mumbai–Pune corridor saw order volume nearly triple after swapping WhatsApp invoicing for the OpticPOS catalogue — no commission, same buyers.

Frames · Maharashtra
24hfrom signup to first order

First order the day after approval

A lens lab in Chennai onboarded four of their existing retail buyers via QR invite posters on day 1 and received their first B2B order 19 hours after admin approval.

Lens Lab · Tamil Nadu
-62%days-sales-outstanding (DSO)

Credit terms stop slipping

A multi-brand frames wholesaler cut DSO from 58 → 22 days after turning on buyer-level credit limits + the aging-bucket dashboard. Fewer 60+ day invoices, better cash flow.

Frames · Multi-state
In 3 weeks we moved every one of our 60 retail buyers off WhatsApp and onto the OpticPOS catalogue. The receive-scanner on their phones cut short-ship disputes to zero. We did not pay a rupee of commission.
Founder, Frames Wholesaler
Early-access cohort · Western India

Video testimonials coming once our pilot cohort goes live.

Supplier FAQ

Who is OpticPOS Suppliers for?+

Any wholesaler supplying optical retail in India — lens labs (Essilor, ZEISS, Hoya partners + local players), frame distributors (Ray-Ban, Vincent Chase, Lenskart Air, local brands), coating suppliers, and contact lens importers. There is no limit on how many SKUs you can list.

What does it cost?+

A simple flat monthly subscription, with zero commission on your orders — every rupee of your wholesale sales stays yours. Your plan is sized to your locations and order volume; we share the exact pricing when we review your application.

Can my stores keep ordering offline via WhatsApp?+

Yes. OpticPOS doesn't force your buyers to migrate — a connected store can still phone/WhatsApp you an order; you create it on their behalf from your inbox. OpticPOS buyers get the self-serve catalogue + credit terms as a bonus.

Does it integrate with my existing lab/warehouse system?+

We ship a REST + webhook API that most WMS systems hook into in a day. For lens labs we have ready connectors for ZEISS Vision Lab + Essilor Edging Intel; we add 1 new lab integration per quarter.

What about GSTIN, e-invoicing, and e-way bills?+

Full GST invoices with HSN codes are generated per shipment. E-invoicing (IRP) + e-way bill are supported for all tenants above ₹5Cr turnover (mandatory under GST law).

How do you prevent other suppliers from scraping my catalogue?+

Your public `/w/your-slug` page shows MRP only — wholesale prices never leave the authenticated catalogue. Downloads from the directory are rate-limited + logged.

Ready to put your wholesale business online?

Submit a 2-minute application. We’ll approve you within 24h and import your catalogue for you.